Milwaukee County Historical Society

Gimbel Brothers

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Records, 1840-1986
Call Number: Mss - 0430
Bulk: 42 cubic feet

Abstract:

Records consist of legal documents, employee publications, photographs, newspaper clippings, slides, and videotapes of the national department store chain.  Of special interest is the extensive collection of employee publications.  The collection is divided into 5 series.

Historical Note:

Adam Gimbel established his family in the retail business when he opened a store in Vincennes, Indiana in 1842.  His sons started the Gimbel Brothers firm.  Gimbel Brothers began in Milwaukee in 1887 and later expanded to Philadelphia, Pittsburgh and New York.  Horace Saks sold Saks Fifth Avenue and Saks Thirty-fourth Street stores to Bernard Gimbel in 1923 for Gimbel stock.  Gimbels Southgate was the first suburban Gimbels store in 1954.  Gimbels merged with Schuster’s Department Stores in 1962 and Marshall Field’s bought the firm in 1986.

Scope and Content:

This collection is divided into five series:

Series I: Gimbels Collection.  Material relating to the Gimbels Store, including: Historical Data, Correspondence, Clippings and Informational Material, Programs, Individual Store Information, Newsletters, Legal and Property Papers, and Miscellaneous Materials.

Series II: Schuster’s Collection.  Material relating to Shuster’s Store including: Historical Data, Billie the Brownie, Newsletters and Clippings, and Legal Papers.

Series III: Gimbels Photos, Slides, Audio/Visual and Negatives.  Photographs include images of stores, employees, events, publications. Slides include promotional images, and other miscellaneous images.

Series IV: Schuster’s Photos.  Material includes images of stores, employees and events.

Series V: Albums.  Materials include albums of Gimbels store construction from start to finish, and Schuster’s Three Stores.

Administrative Note:

The collection was donated by Gimbels in 1986.  It was reprocessed in 2000 by Steve Daily.

Contents List:

 

Series I: Gimbels Collection

Box Number

 

 

Historical Data

 

Historical Booklets

1

"Life at Gimbels" Reminiscences, etc., of Gimbels Employees

1

Historical Letters

1

"It All Began With Adam"

1

General Gimbels Histories

1

Gimbels Family Genealogy

1

Corporate Expansion

1

Old Milwaukee Historical Data

1

Gimbels Milwaukee Historical Data

1

Store Opening Dates

1

Gimbels Centenary, Vincennes 1942 Clippings (2 folders)

1

Gimbels in Vincennes-1842-1887

1

Gimbels Centennial Information

1

Clippings, Gimbels Management, Correspondence, etc

1

Tobacco Companies-Loews, British American Tobacco, B&W/BAT History, etc

1

B.A.T and Batus Corp. Booklets

1

Gimbels Pittsburgh Historical Data

1

Gimbels-New York Historical Data-Clippings and Newsletters

1

Gimbels-New York-Historical Data-Correspondence

1

Gimbels Philadelphia-Historical Data-Clippings, etc.

1

Gimbels Catalogue, 1892-93

1

Gimbel Brothers Misc. Drawings

1

Gimbels-Selling of Schuster's Milwaukee Journal Clippings

1

Gimbels Historical Data-Correspondence

1

 

 

Correspondence

Box Number

Bernard Gimbel Correspondence

2

Ellis A. Gimbel Sr. Correspondence

2

Information to Associates, General

2

Gimbels Memos 1956-1976

2

Visual Managers memos & misc. 1984

2

 

 

Clippings

Box Number

Clippings Milwaukee Journal Gimbels Ads 7/20/1923 and 1937

2

Clippings 1935-1978

2

Clippings 25-50 Year Club-Milwaukee Journal 1952-1975

2

Gimbels Clippings 1968-1970's 

2

Clippings 1982-1985

2

Extracts from Old Gimbels Ads

2

Originals of Old Gimbels Ads

2

Gimbels Newspaper Clippings and Articles

2

Photocopies of Gimbels Articles and Abstracts of Articles

2

Catalogues, Advertising, and Promotional Materials

2

Bernard Gimbel clippings

2

Bernard Gimbel Journal/Sentinel Articles and Clippings

2

Bruce Gimbel (Photocopied) Clippings and Articles

2

Ellis A. Gimbel Sr. Articles and Clippings

2

Milwaukee Journal Clippings-25 and 50 Year Club

2

Oscar Greenwald Clippings

2

Charles Zadok Clippings

2

Clippings Gimbels Wisconsin Art Collections 1959

2

Misc. Old Advertisements, Receipts, Memorabilia

2

Clippings, General

2

Gimbels Magazine Clippings 1947-1955

2

Women's Wear Daily Clippings-Fashion Period Dress

2

 

 

Programs

Box Number

25 year Club Banquet Programs 1947-1972

2

25 year Club Banquet Programs 1973-1985

2

25 year Club Banquet-receipts, Menus, and Letters 1950-1985

2

25 year Club Banquet-Rosters (Booklets)

2

 

 

Individual Store Information

Box Number

Appleton Mall Plans and Articles

2

Appleton Promotion Folder and clippings

2

Appleton Newspapers About Opening of Fox Cities Gimbels

2

Appleton Opening Day-Appleton Publications

2

Appleton Gimbels Opening Day-Correspondence

2

Appleton Newspapers About Gimbels Fox Cities

2

East Town Articles Wisconsin State Journal

2

East Towne (Madison) Documents and Promotion Folders

2

Hilldale Renovation 1983- Clippings

2

Hilldale Renovation 1983-Store Plans and Maps

2

Hilldale Reopening 1983-Promotional Folder and Itinerary

2

Hilldale Reopening 1983-Clippings-Wisconsin State Journal

2

Hilldale Fact Sheets

2

Hilldale Articles- Madison Newspapers

2

Downtown Building and Development-Clippings-Journal/Sentinel

3

Downtown Building and Development-Clippings-Other Papers

3

The Marketplace At Gimbels-Clippings

3

The Marketplace At Gimbels-Correspondence and Pamphlets

3

Food Service

3

Food Service-Clippings

3

Grand Avenue-Miscellaneous

3

Grand Avenue Grand Opening Clippings

3

Bridal/Valentine event plans & Fall plans 1984

3

Journal and Sentinel Specials on Grand Avenue 8/26/1982 & 8/25/1982

3

Mayfair Renovation plans 1977

3

Mayfair Clippings 1953-1958

3

Mayfair-Milwaukee Journal Special Oct., 1958

3

Mayfair Clippings 1960-1978, Undated

3

Mayfair-Miscellaneous

3

Northridge Clippings1969-1972

3

Journal Special-Northridge-August 2, 1972

3

Northridge Plans and Literature

3

Northridge Lakes Maps

3

Southgate and Westgate Clippings

3

Southgate and Westgate Correspondence

3

Southgate Pre-Opening and Construction

3

Southgate Clippings 1953-1976

3

Southridge Store-Plans and Literature

3

Southridge Clippings 1970-1982

3

Third Street Store Clippings 1970, 1985

3

Third Street Store Closing-Correspondence to Employees 1970

3

Christmas display evaluations - all stores 1984

3

Mannequin information

3

"Sak's News" and Publications

3

Sak's-Clippings

3

Saks Historical Data

3

Capitol Court Opening, etc., Clippings

4

Capitol Court Correspondence

4

Capitol Court Store Promo Folder, etc

4

Information to Gimbels Associates-Capitol Court Closing 1984

4

Mitchell Street Store-Clippings

4

Mitchell Street Store -Mitchell Center-Clippings and Booklet

4

Mitchell Street Store-Correspondence  

4

Christmas Windows Plans 1956

4

Christmas Windows Plans 1958

4

Plans for Displays 1960

4

Displays 1961, Papers

4

Plans for Displays 1963

4

Windows 1966 Plans

4

Christmas Windows 1968

4

Display World Awards 1964-66

4

Christmas plans 1984

4

Executives, Alan C. Sunshine

4

Executives, Lenard C. Hobert

4

Executives, Maurice W. Berger

4

Executives, Thomas Grimes

4

Executives, Clippings

4

Executives, Robert J. Suslow

4

Executives, Letter from Ben Glassman of Rembrandt Lamp Corp. to Benno Kaimann concerning bet on Milwaukee Braves 1957

4

 

 

Newsletters

Box Number

Gimbel Broadcaster 1943 March-December

5

Gimbel Broadcaster 1944 Jan.-Dec

5

Gimbel Broadcaster 1945 Jan.-Dec

5

Gimbel Broadcaster 1946 Jan.-Dec

5

Gimbel Broadcaster 1947 Jan.-Dec

5

Gimbel Broadcaster 1948 Jan.-Aug.;Gimbelite Sept-Dec

5

Gimbelite 1949 Jan.-Dec

5

Gimbelite 1950 Jan.-Nov

5

Gimbelite 1951 Jan.-Nov

5

Gimbelite 1952 Feb.-Dec

5

Gimbelite 1953 Feb.-Dec

5

Gimbelite 1954 Feb.-Dec

5

Gimbelite 1955 Jan.-Dec

5

Gimbelite 1956 Feb.-Dec

5

Gimbelite 1957 Feb.-Dec

5

Gimbelite 1958 Feb.-Dec

5

Gimbelite 1959 Feb.-Dec

5

Gimbelite 1960 Feb.-Dec

5

Let's See Feb. 1960

5

Gimbelite 1961 Mar.-Dec

5

Gimbelite 1962 Feb.-Dec

5

Gimbelite 1963 Jan.-Aug

5

Gimbelite 1963  Oct.-Dec

5

Gimbelite 1964 Feb.-June/July

5

Gimbelite 1964 Aug.-Dec

5

Gimbelite 1965 Feb.-Dec

5

Gimbelite 1966 Feb.-June

5

Gimbelite 1966 July-Dec.

5

Gimbelite 1967 Feb.-July

6

Gimbelite 1967 Aug.-Dec

6

Gimbelite 1968 Feb.-June

6

Gimbelite 1968 Aug.-Dec

6

Gimbelite 1969 Feb.-June

6

Gimbelite 1969 Aug.-Dec

6

Gimbelite 1970 Feb.-Aug

6

Gimbelite 1970 Sept.-Dec

6

Gimbelite 1971 Feb.-Sept

6

Gimbelite 1971 Oct.-Dec

6

Gimbelite 1972 Feb.-June

6

Gimbelite 1972 Aug/Sept-Dec

6

Gimbelite 1973 Feb.-June

6

Gimbelite 1973 Aug.-Dec

6

Gimbelite 1974 Feb.-June

6

Gimbelite 1974 Aug.-Oct

6

Gimbelite 1974/75  Dec.-July

6

Gimbelite 1976 vol.1-2

6

Gimbelite 1977 Autumn

6

Gimbelite 1978 Winter

6

Gimbelite 1979 vol.1-vol 3

6

Gimbelite 1980 vol.1

6

Gimbelite 1981 vol.1

6

Front and Forward 1981 vol.#1-#7

6

Front and Forward 1982 vol.1-vol.5

6

Front and Forward 1982 vol. 6-vol.9

6

Front and Forward 1983 vol.1-vol.7

6

Front and Forward 1984 vol. 1-vol.6

6

Front and Forward 1984-1985

6

Front and Forward 1985 vol. 1-vol.4

6

Front and Forward 1986 vol.1-vol.5/6

6

Gimbeletter 1959

7

Gimbeletter 1960

7

Gimbeletter 1961

7

Gimbeletter 1962

7

Gimbeletter 1963

7

Gimbeletter 1964

7

Gimbeletter 1965

7

Gimbeletter 1966

7

Gimbeletter 1967

7

Gimbeletter 1968

7

Gimbeletter 1969

7

Gimbeletter 1970

7

Gimbeletter 1971

7

Gimbeletter 1972

7

Gimbeletter 1973

7

Gimbeletter 1974

7

Gimbeletter 1975

7

Gimbeletter 1976

7

Gimbeletter 1977

7

Gimbeletter 1978

7

Gimbeletter 1979

7

Gimbeletter 1980

7

Gimbeletter 1981

7

Take Five 1981

7

Take Five 1982

7

Take Five 1983

7

Take Five 1984

7

Take Five 1985

7

Take Five 1985

7

Take Five 1986

7

 

 

Legal and Property Papers

Box Number

 

 

Henry Wehr Affair, Henry Wehr Biographical File

8

Henry Wehr Affair, Jacob Gimbel Correspondence, Wehr Affair 1 of 2, 1911-1917

8

Henry Wehr Affair, Jacob Gimbel Correspondence, Wehr Affair 2 of 2, 1911-1917

8

Henry Wehr Affair, Papers-Property of Oscar Greenwald

8

Henry Wehr Affair, Lease-Henry Wehr to The Wehr Building Company, Inc. May 1, 1915 to April 30, 2014

8

Henry Wehr Affair, Correspondence, Addition on the River Ordinance 1916

8

Henry Wehr Affair, Case in Appeal:  Addition on the River Injunction Papers 1907-1908

8

Henry Wehr Affair, Advertisements To Rent No.1 Grand Avenue

8

Henry Wehr Affair, Blueprints

8

Henry Wehr Affair, Wehr vs. Gimbels; Gimbels vs. Wehr

8

Henry Wehr Affair, Correspondence 1917, Concerning Building on the River

8

Henry Wehr Affair, Legal Documents (2 folders)

8

Henry Wehr Affair, Kearny-Glicksman Correspondence 1914-1916

8

Henry Wehr Affair, Wehr Matters, Property Papers 1900-1901

8

Henry Wehr Affair, Correspondence 1917-1919

8

Henry Wehr Affair, Legal Documents 1917-1919

8

Henry Wehr Affair, Henry Wehr 99 year lease 1919

8

Henry Wehr Affair, Henry Wehr Arbitration I

8

Henry Wehr Affair, Henry Wehr Arbitration II

8

Henry Wehr Affair, Henry Wehr Arbitration III

8

Henry Wehr Affair, Henry Wehr Arbitration IV

8

Henry Wehr Affair, Henry Wehr Arbitration V

8

Henry Wehr Affair, Wehr vs. Gimbel testimony pgs.258-561

8

Henry Wehr Affair, Wehr vs. Gimbel testimony pgs 562-871 

8

Henry Wehr Affair, Wehr vs. Gimbel testimony pgs 872-1035

8

Henry Wehr Affair, Index of Henry Wehr Papers, Misc., Clippings

8

Blank Contract Sheets 1922

9

Contracts Oscar Greenwald 1924-1930

9

Contracts Oscar Greenwald-Blank

9

Louis Gimbel-Employee Contracts 1904-1908

9

Nathan Hamburger-Employee Contracts 1904-1907

9

Record of Important Papers-Gimbel Brothers, Milwaukee Wisconsin, 1919

9

Journal-1887-1894

9

Journal-1922 Accounts Receivable

9

Journal-Blank

9

Ledger-Blank Credit/Debit Slips

9

Ledger-1889-1918 Loss/Gain

9

Ledger-1919

9

Ledger-Petty Cash 1887

9

Legal Documents 1870-1900

10

Partnership Papers, Gimbels Brothers 1889

10

Canceled Checks 1890-1920

10

$10 Bill 1891*

10

99 Year Lease, Tesch Et Al, Copies 1891

10

Lease, Tesch Et Al, Copy 1892

10

Adler Case 1893

10

Fire Insurance 1895-1898

10

Labor Disputes, Legal; Thievery 1896-1926

10

99 Year Lease Tesch Et Al. 1893-1902

10

Lease, Julius Andre and Sons 1898; Affidavits of Herman  Andre, Nathan Hamburger 1898

10

Original Building, Burham Letters 1900-1901

10

Legal Documents 1900-1910

10

Deutscher Club Stock Co. Agreement 1901-1906

10

Clippings, General 1901-1937

10

Letters of Transmittal, Gimbels Bros. 1903

10

Winkler Letters 1903

10

Annual Reports by Foreign Corporations 1903-1923

10

Plankinton Legal Papers 1903-1923

10

Charters, Gimbel Bros., Wisconsin and Pennsylvania 1904-1911

10

Jacob Gimbel Papers 1904-1920

10

Power of Attorney, Louis and Julia Gimbel 1905

10

Northwestern Mutual Life Insurance Co. Papers 1905-1914

10

Legal Documents 1910-1920 (2 folders)

10

Bridging Boston Store Alley 1911

11

Wisconsin Trust Co., Loan Papers  1912

11

Stocks, Assorted-Oscar Greenwald 1913-1933

11

Gimbels Insurance 1914

11

Boston Store vs. Gimbels affair 1914-1918

11

Atlantic Mercantile Co. Inc., Certificate of Incorporation and By-laws ca. 1915

11

Uihlein Loan Papers 1915

11

Glicksman, Gold, Corrigan, Law Firm Correspondence to Gimbel Bros. 1915-1926

11

Plankinton Lease, Plankinton Option 1915-1928

11

Knoerschild Property Papers 1915-1930

11

Riverwalk File 1916-1937  

11

Loan Papers 1918

11

Income Tax, Milwaukee Store 1918-1935

11

Bonds-Gold 1919

11

Elks Club Bonds 1919

11

Jacob Gimbel Correspondence 1919-1921

11

Kresge Affair Papers 1919-1921

11

Elevator Contracts 1919-1924

11

Third (3rd) Street Property Papers 1920-1928

11

Legal Documents 1920-1930

11

First Wisconsin Trust Co. Mortgage 1920-1933

11

Browne Windows File 1921

12

Tax Returns 1921

12

Briggs and Stratton Stock 1921-1924

12

Gimbel, Richard Letters 1921-1926

12

Mortgage Trust $1,200,000 1922

12

Blank Contract Sheets 1922

12

Tax Returns Cohen Bros 1922

12

Construction, New Building 1922-1923

12

Pile Driving Contract 1922-24

12

Appraisals 1922-1925

12

War Dept. Pictures and Building Permits 1922-1930

12

First (1st) Wisconsin Trust Co., First Mortgage 1923

12

Kalman Floor 1923

12

Maneville Warehouse Papers (Asbestos) 1923

12

Mason Work and Contracts 1923

12

Mortgage, $1,315,000 1923

12

New Building, Contract, Original 1923

12

Sheet Metal Contracts 1923

12

Taussing and Swanson 1923-1935

12

Bonds, Gold 1924

12

Fire Insurance 1924-1926

12

Construction Correspondence, Kresge, Broido, Carl Mayer 1924, 1936-1937

12

Abel and Bach Property Papers 1924-1938

12

Basement (New) 1925

13

Gimbel Bros. Inc. and Subsidiary Companies Report on Accounts, March 1925

13

Schulz Plan 1925

13

Stock Promissory Certificates $1,000/5,000/10,000 1925

13

Wheeler Plans 1925

13

Auer Inc. Correspondence-Pertaining To Sale Of Lots 1&4 Block 84 Milwaukee 1925-1926

13

Sage Fixtures 1925-1928

13

"Shopping News" Correspondence 1925-1929

13

Oeflein vs. Gimbel Bros. Lawsuit 1926-1927

13

Goodrich Dock, Correspondence 1926-1937

13

Dever Bros. Paper Co. Lease 1927

13

ESPENHAIN'S Store 1927

13

Milwaukee Theater and Office Building Project 1927

13

Parking Garage Plans,etc. 1927

13

S.S. Kresge Co.; Extension of Lease 1927

13

Tennants,Third Street 1927-1929

13

Kresge, Correspondence 1927-1933

13

Hairdressing Dept. 1927-1933

13

I.O.U.'s 1928

13

Geilfus

13

Tolman Property 560 Mtg. 1936 Woolworth, 356 Mtg. 1928

13

Margaret Murphy Case 1929

13

"Safeguarding Vital Records of Business" Booklet

13

Endorsements, Rate Changes in Insurance 1929

13

Bernard Gimbel Correspondence 1929-1932

13

Legal Documents, Miscellaneous 1930-1940

13

Plans, Blueprints 1930's

13

Report to the Secretary of State 1929-1930

13

Stock Certificates 1931

13

Parking Area for Gimbels 1931-1932

13

Liquor Affairs, Permits 1931-1933

13

Seligman and Latz, Johns Letter Service 1931-1934

13

Elks Club, Milwaukee, Papers From 1931-1937

13

Bernard Gimbel, Correspondence 1932

13

Mollie Silver and Cecil M. Bader Lease 1932

13

Philobosian Matter

13

Record of Marketable Securities, Notes Receivable 1932-1933

13

Mortgage, Satisfaction of $356,000 1932-1936

13

Bernard Gimbel Correspondence 1933 (2 folders)

14

Milwaukee Electric Railway and Light Co., Wisconsin, Michigan Power Correspondence 1933

14

Mortgage, John Maneville $310,000 1933

14

Butterick Co. Agreement with  Emporium World Co. Papers 1933-1934

14

Warehouse, 10th and Clybourn; Letters 1933-1937

14

Unemployment Insurance 1934

14

Labor 1935 Misc

14

Labor 1935 April

14

Labor 1935 May

14

Labor 1935 June

14

Labor 1935 July

14

Labor 1935 August

14

Labor 1935 September

14

Labor 1935 October

14

Labor 1935 November

14

Labor 1935 December

14

Lease, Northwestern Mutual Life Insurance Co. $2,000,000 1935

14

Miscellaneous, Papers, Photos

14

Abel and Bach Lease; Correspondence 1936

14

Board Meeting Minutes 1936

14

Gimbel Realty Co. 1936

14

Mortgage, Additional $600,000 1936

14

Northwestern Mutual Life Insurance Co. Loan $2,000,000.00 1936

14

Northwestern Mutual Life Insurance Co. Papers 1936

14

Woolworth Affairs 1936

14

Treasury Papers, Correspondence, Miscellaneous 1936-1937

14

Western Book and Stationary Co., Correspondence 1936-1937

14

Architecture, Esser, Herman J. 1937

14

First Wisconsin National Bank Loan $1,100,000 Oct.27, 1939

14

Mortgage, New Rate Gimbels realty Co. and Northwestern Mutual Life Insurance Company 1940

14

Abstract and Examination of Title 1835-1899

15

Examination of Title 1835-1900

15

Abstract of Title 1876

15

Easement 1/8/1892

15

Examination of Title December 23, 1895

15

Abstract of Title 6/1/1897

15

Examination of Title 1900

15

Examination of Title 1904-1905

15

Abstract of Deed 1910

15

Abstract of Title 1916

15

Examination of Title 1919

15

Examination of Title October 4, 1922

15

Examination of Title 1923

15

Abstract of Title 7/21/1925

15

Partial Abstract of Title July, 25,1925

15

Abstract of Title November 26, 1935

15

Examination of Title November 26, 1935

15

Abstract of Title June 22, 1936

15

Examination of Title 7/3/1936

15

Examination of Title August 4,1936

15

 

 

Miscellaneous

Box Number

Milwaukee Property

16

$2,000,000 Lease 1936

16

Gimbels Gift Certificates $100

16

Miscellaneous Clippings

16

Plans for Alterations of Store Front, Gimbel Bros.

16

Construction records 1940-1947

16

Memorabilia from J. Kaplan 8/83

16

Christmas Catalogs

16

1908 Halloween Party

16

-"You and Gimbels"; Gimbels Credit Coupon Books

16

Treasury Document

16

-“Gimbels-Schuster’s Welcomes You to Milwaukee” Booklet, 1962

16

 

Series II: Schuster’s Collection

Box Number

 

 

Historical Data

Box Number

Historical Data 1914

17

Correspondence, Historical Data 1984

17

Chronology of Schuster's History; Miscellaneous Information 1884-1937

17

Historical Paper and Photo Index, Miscellaneous 1951-1953

17

Ralph T. Friedmann Obit. & Max E. Friedmann Obit.

17

Schuster's Historical Data Collected in 1950

17

Clippings and articles from Historical Files 1935-1969

17

Clippings, Schuster's History 1922-1967

17

Gimbelite, First Merged Issue, June 1962

17

Newspaper ads - Schuster's

17

"Schuster's Weekly" Publication 1934

17

Schuster's Golden Anniversary Clippings 1934

17

Clippings, Merger Schuster’s and Gimbels 1961-1962, 1964

17

"Then"(75th) National and International 1960

17

“Then" (75th) Milwaukee 1954

17

Hilldale and Wildwood Stores 1958-1959

17

Schuster's Welcomes You to Milwaukee Booklet

17

Schuster's Clippings (General) Stores

17

Schuster's South Side Store

17

"Keeping In Touch" Issue Preparation For Anniversary June 1959

17

“Keeping In Touch" History

17

Packard Plaza Historical Data

17

Mitchell Street Store Historical File

17

Grand Opening Remodeled Mitchell Street Store

17

Mitchell Street Store Mitchell Street Farewell Dinner Agenda

17

Schuster's Golden Anniversary 1934

17

Capitol Court Store information

17

Sale of Mitchell St. and Capitol Court 1984

17

Miscellaneous Schuster's material

17

 

 

Billie the Brownie Information

Box Number

Schuster's Christmas Parade/Santa School Visits-Photos

18

Public Use 1968

18

Public Use 1971

18

Billie The Brownie-Photos of Figures-Public Use

18

Billie The Brownie-Keeping In Touch-Public Use

18

Billie The Brownie Exhibit 1996

18

Public Use 1967

18

Billie The Brownie-Printed Information-Public Use

18

Billie The Brownie-Newspaper Clippings, Christmas, Parade-Public Use

18

Billie The Brownie-Coloring Book Gimbels-Public Use

18

Billie The Brownie-Button-50th-Public Use

18

Billie The Brownie-Graphics/Figure, Parade, Christmas-Public Use 

18

Billie The Brownie Exhibit, 1986.  Posters/Handout Promos-Public Use

18

BTB Exhibit 1996

18

Billie The Brownie Exhibit

18

Billie The Brownie-Exhibit Visitors Register 1986-1987

18

Exhibit 1966

18

Billie The Brownie-Exhibit 1986 Research Notes

18

Billie The Brownie-Exhibit 1986 Text and Plans

18

Mementos and Catalogues

18

 

 

Newsletters and Clippings

Box Number

"Keeping In Touch" Historical Files, 1900-1905

19

"Keeping In Touch" Historical Files, 1905-1910

19

"Keeping In Touch" Historical Files, 1912-1913

19

"Keeping In Touch" Historical Files, 1914-1915

19

"Keeping In Touch" Historical Files, 1916-1917

19

"Keeping In Touch" Historical Files, 1918-1919

19

"Keeping In Touch" Historical Files, 1920

19

"Keeping In Touch" Historical Files, 1922

19

"Keeping In Touch" Historical Files, 1923-Schuster's Players 

19

"Keeping In Touch" Historical Files, 1924

19

"Keeping In Touch" Historical Files, 1925

19

"Keeping In Touch" Historical Files, 1926

19

"Keeping In Touch" Historical Files, 1928

19

"Keeping In Touch" Historical Files, 1929

19

"Keeping In Touch" Historical Files, 1930

19

"Keeping In Touch" Historical Files, 1931

19

"Keeping In Touch" Historical Files, 1932

19

"Keeping In Touch" Historical Files, 1933

19

"Keeping In Touch" Historical Files, 1934

19

"Keeping In Touch" Historical Files, 1935

19

"Keeping In Touch" Historical Files, 1936

19

"Keeping In Touch" Historical Files, 1937

19

"Keeping In Touch" Historical Files, 1938

19

"Keeping In Touch" Historical Files, 1939

19

"Keeping In Touch" Historical Files, 1941

19

"Keeping In Touch" Historical Files, 1942

19

"Keeping In Touch" Historical Files, 1943 "Health For Victory"

19

"Keeping In Touch" Historical Files, 1943

19

"Keeping In Touch" Historical Files, 1945

19

"Keeping In Touch" Historical Files, 1948

19

"Keeping In Touch" Historical Files, 1953

19

Hist. File-"Keeping In Touch" Clippings 1955

19

Schuster's Players / Schuster Band Programs 1914-1936

19

Schuster's Athletic Association Programs 1924-1944

19

Milwaukee Journal and Sentinel Clippings 1921-1953

19

Women's Wear Daily Clippings 1926-1948

19

Retailing Clippings 1929-1935

19

Unidentified Clippings 1921-1953

19

Miscellaneous Clippings 1928-1951

19

Historical Data 1900-1949

19

Schuster Memorabilia

20

Schuster's Recreational Activities, Papers, Articles, Clippings

20

Clippings: 1934-48, General

20

Schuster’s Athletic Association Annual Awards Dinner Programs

20

Schuster’s Quarter Century Club 1941-1951

20

Clean-Up and Display Campaign March 17th to March 27, 1930

20

Schuster’s Quarter Century Club Members 1960

20

Quarter Century Club 1958

20

Schuster Holiday Catalogue-1900

20

Schuster’s Clippings and Uniform Agreement 1930's

20

Counterfeit Money 1930's

20

Schuster’s Clippings 1956

20

S.A.A Board-Sunshine Club Record

20

Schuster Stamp Books

20

"Keeping In Touch" Bound Volumes 1912-1925

21

"Keeping In Touch" Bound Volumes 1925-1943

22

"Our Golden Years" Special Volume Commemorating The 50th Anniversary Of Schuster’s (2 books)

22

"Keeping In Touch" Bound Volumes 1944/1945-1961

23

Wooden Time Clock (Museum Transfer)

24

Oversized Photos Of Gimbels Stores, Gimbel Family, 1887-1970's

24

Very Large Copies Of Microfilmed Old Gimbel Advertisements Ca. 1902

24

BRICK: Gimbels Cream City Brick-From Only Original Building Left On  the Block

24

Rolled Papers

25

Gimbels Charge Card Poster

25

1942 Centennial Papers (2 rolls)

25

The Milwaukee Journal February 28, 1922

25

The Milwaukee Sentinel March 5, 1922

25

Catalogue, "1001 Decorative Ideas You Can Use For Your Home," ca.    1950s

25

 

 

Legal Papers

Box Number

Gimbels Supreme Court Cases And Briefs, Bound Schuster's Supreme Court Cases And Briefs, Bound Other Books, BATUS Reports

26

State Of Wisconsin In Supreme Court  August Term 1915 Gimbel Brothers Inc. vs. Milwaukee Boston Store, The Herzfeld-Phillipson Co. And The City Of Milwaukee

26

CASE IN APPEAL; Brief For Respondents Milwaukee Boston Store And Hertzfeldt-Phillipson Co.; Appelant's Brief;  Brief Of The City Of Milwaukee

26

State Of Wisconsin Supreme Court August Term 1916 No. 78 Jacob Gimbel, Isaac Gimbel, Charles Gimbel, Daniel Gimbel, Ellis Gimbel, Louis S. Gimbel, Benjamin Gimbel And Nathan Hamburger vs. Henry Wehr

26

Henry Wehr vs. Jacob Gimbel,...,Nathan Hamburger (Plaintiffs Above) Wehr Business Company Interpleated Defendant

26

CASE ( 1 Book)
Ibid.
BRIEF For Henry Wehr And The Wehr Building Co., Appellants

26

Ibid.
BRIEF  In Behalf Of Gimbel Brothers Inc. And Jacob Gimbel And  Others

26

State Of Wisconsin Supreme Court August Term 1916 No. 78 Jacob Gimbel Et Al. vs. Henry Wehr
Henry Wehr vs. Jacob Gimbel Et Al. Wehr Building Co. Interpleaded Defendant

26

REPLY BRIEF For Henry Wehr And Wehr Building Co.

26

State Of Wisconsin Supreme Court August Term 1940 Nos. 21-22
Ed. Schuster and Co., Inc., Hertzfeld-Phillipson Co. vs.
Herbert J. Steffes, District Attorney Of Milwaukee County

26

BRIEF OF Wisconsin Retail Jewelers Association And Gimbel Brothers Inc., Intervening Defendants And Appellants

26

Ibid.
BRIEF Of Respondents

26

Ibid.
Reply Brief Wisconsin Retail Jewelers Assocation Inc.,..., Defendants And Appellants

26

Ibid.
REPLY BRIEF In Opposition To Rehearing

26

State Of Wisconsin In Supreme Court August Term 1940 Nos. 21-22
Ed. Schuster And Co. Inc., Hertzfeldt-Phillipson Co. v. Herbert J.   Steffes, District Attorney of Milwaukee County
Hertzfeldt-Phillipson Co. vs. Herbert J. Steffes, District
Attorney For Milwaukee County

26

BRIEF Of Intervening Defendants, Walter Raash, Paul C. Janke And    Wisconsin Pharmaceutical Association

26

Ibid.
BRIEF Of Defendant- Appellant Herbert J. Steffes

26

Ibid.
CASE

26

BATUS Reports, 1970 Annual Report Gimbel Brothers Inc.

26

BATUS Reports, 1971 Annual Report Gimbel Brothers Inc.

26

BATUS Reports, 1972 Annual Report Gimbel Brothers Inc.

26

1980 BATUS Inc. Annual Report

26

1981 BATUS Inc. Annual Report

26

1982 BATUS Inc. Annual Report

26

1982 B.A.T. Industries Report And Accounts

26

1983 BATUS Inc. Annual Report

26

1983 B.A.T. Industries Annual Report And Account

26

1984 BATUS Inc. Annual Report ( 2 Copies)

26

1984 B.A.T. Industries Annual Report And Accounts

26

B.A.T. Industries "Facts And Figures About This Group"

26

The World Of BATUS Industries

26

Brown And Williamson Industries Incorporated The BWI Group

26

History Series 1978-1980

26

 

Series III: Gimbels Photographs

Box Number

Folder

 

 

 

Gimbels Exteriors

Box Number

Folder

Renovations for various stores exterior/interior (negatives only)

27

1

Exteriors/All Stores (photocopies only) 1958-83

27

2

Gimbels in Milwaukee/early years 1887 to 1900s

27

3

Gimbel-owned property

27

4

Gimbels in Vincennes, Indiana 1842-1887

27

5

Gimbels Wisconsin Ave. (Downtown) store

27

6

Downtown Store 1985 (color)

27

7

Downtown Store pedestrian bridge July 1975

27

8

Downtown Store - misc.

27

9

Mitchell St. Store

27

10

Capitol Court Store

27

11

Capitol Court Auto Center

27

12

East Towne construction

27

13

East Towne

27

14

Appleton/Fox Cities Store

27

15

Pennsylvania stores exteriors

27

16

New York Stores exteriors

27

17

Saks & Co. Stores exteriors

27

18

Hilldale Store exteriors

27

19

Third St. Store enclosure construction 1984

27

20

Commerce St. warehouse

27

21

Southridge Store

27

22

Southridge Store construction

27

23

Mayfair Store

27

24

Northridge Store construction

27

25

Northridge Store

27

26

Southgate Store

27

27

Packard Plaza Store

27

28

Red Cross Shoe Store exterior

27

29

Construction alley Tolman-Stone Suit 1914-15

27

30

 

 

 

Gimbels Interiors

Box Number

Folder

Gimbels interiors 1880s - 1930s

27

31

Gimbels interiors 1930s - 1950s

27

32

Gimbels interiors and windows - misc.

27

33

Christmas windows and interiors 1973

27

34

Christmas windows and interiors 1972

27

35

Christmas interiors 1971

27

36

Christmas windows and interiors 1969

27

37

Christmas windows and interiors 1968

27

38

Christmas windows and interiors 1967

27

39

Christmas windows and interiors 1966

27

40

Christmas windows 1964

27

41

Christmas windows and interiors 1958

27

42

Christmas windows 1957

27

43

Christmas windows and interiors 1956

27

44

Christmas interiors 1954

27

45

Christmas displays - misc

27

46

Window displays - winter 1950s-60s

27

47

Windows and interiors Fall & Winter 1970

27

48

Windows and interiors 1963

27

49

Windows and interiors 1962

27

50

Windows and interiors 1961

28

51

Windows and interiors 1960

28

52

Windows 1959

28

53

Windows and interiors 1957

28

54

Windows and interiors 1953

28

55

Windows and interiors 1952

28

56

Sportsman Show 1954

28

57

Men's clothing displays

28

58

Mitchell St. store - basement area

28

59

Capitol Court Store interior

28

60

Capitol Court Auto Center interiors

28

61

Red Cross Shoe Store interiors

28

62

Food Service 1900-1967

28

63

Candy Kitchen (mostly negatives)

28

64

Downtown Store Grand Renaissance 1981

28

65

Downtown Store Marketplace 1981

28

66

Downtown Store Christmas 1980 & Dickens display

28

67

Downtown Store Christmas displays 1979

28

68

Downtown Store Christmas 1978

28

69

Downtown Store Christmas displays 1977

28

70

Downtown Store elevator installation 1971

28

71

Downtown Store - misc

28

72

Third St. Store closing 1970

28

73

Third St. Store - misc. 1978

28

74

Third St. building - misc

28

75

Southridge Store construction & pre-opening

28

76

Southridge Store opening 1970

28

77

Southridge Store Preview Day

28

78

Southridge Store Departments 1970

28

79

Northridge Store Grand Opening

28

80

Northridge Store Pre-Opening 1972

28

81

Northridge Store Departments

28

82

Northridge Store remodeling 1978

28

83

Southgate Store 1954, 1974 events

28

84

Southgate Store renovation 1985

28

85

East Towne opening Dec 1971

28

86

East Towne construction interiors

28

87

Appleton/Fox Cities Store interiors Pre-opening

28

88

Appleton/Fox Cities Store Opening Day 1971

28

89

Pennsylvania Stores interiors

29

90

New York Stores interiors

29

91

Saks & Co. Stores interiors

29

92

Hilldale Store basement opening interiors

29

93

Hilldale Store opening Fall 1962 interiors

29

94

Mitchell St. Store interiors

29

95

Wisconsin Ave. (Downtown) store interiors

29

96

Gimbels store interiors - misc

29

97

 

 

 

Gimbels Employees – Features and Contests

Box Number

Folder

Employee Benefits - Retirement Oct 1974/Jan 1975

29

98

Employee Benefits - Beyond the Fringe June 1974

29

99

Employee Benefits - Tuition Refund Dustin Davis Aug 1971

29

100

Employee Contests - Charge of the Friendly Frog 1981

29

101

Employee Contests - Charge Account Contest 1980 (Bunny Brigade & Sleeping Giant)

29

102

Employee Contests - Photo Contest 1980

29

103

Employee Contests - 3rd St. Spring Fling Production Contest

29

104

Employee Contests - Spruce Up March 1968

29

105

Employee Contests - Space Sagas March 1968

29

106

Employee Contests - Summerfest Tickets drawing

29

107

Employee Contests - Spring Fling Contest 1979-80 (Southridge, Mayfair)

29

108

Employee Contests - Merchant of the Month

29

109

Employee Contests - VIP Sales Contest June 1969

29

110

Employee Contests - VIP Sales Contest May 1968 (Southgate, Downtown)

29

111

Employee Contests - Anniversary Sale Rally Contest Winners 1971-72

29

112

Employee Contests - Spokeswomen Behind the Gimbels Wheels Secretary feature April 1973

29

113

Employee Contests - "When Gimbelites are Gimbels Guests" June 1972

29

114

Employee Contests - Coffee Meetings

29

115

Employee Contests - Diet Workshops 1978-79

29

116

Employee Contests - Reporter Meetings

29

117

 

 

 

Gimbels Employees – Sports

Box  Number

Folder

Golf Gala Aug 1969 (negatives only)

29

118

Golf Tournament Aug 1970

29

119

Golf Tournament Aug 1973 "Biggest Ever"

29

120

Golf Tournament Aug 1974

29

121

Golf Tournament Aug 1975

29

122

Golf Tournament 1977

29

123

Golf Tournament GGO 1978

29

124

Golf Tournament 1979

29

125

GGO Sports activities 1980

29

126

"Of Stuffs, Spikes and Sweat" Sports feature Spring 1977

29

127

Frigid Five

29

128

Gimbels Ski Club 1978

29

129

Baseball "A Tale of Two Cities Winter 1976

29

130

Basketball/Softball Men & Women 1981

29

131

Basketball 1978

29

132

Basketball League Feb 1972

29

133

Softball Men & Women 1980

29

134

Softball Men 1978

29

135

Softball Women 1978

29

136

Softball Men & Women Summer 1971

29

137

Softball teams 1970

29

138

Softball Men 1968

29

139

 

 

 

Gimbels Employees – Parties

Box Number

Folder

Harvest Party Fall 1967

29

140

Harvest Party Fall 1968

29

141

Harvest Party Fall 1969

29

142

Harvest Party Fall 1970

29

143

Harvest Party Fall 1971

29

144

Harvest Party Fall 1972

29

145

Harvest Party Fall 1973

29

146

Harvest Party - Branch stores Fall 1973

29

147

Harvest Party Fall 1974

29

148

Harvest Party Fall 1975

29

149

Harvest Party Fall 1976

29

150

Harvest Party Fall 1977

29

151

Retirement Parties

30

152

Holiday Gathering Dec 1975

30

153

Danaher Retirement Aug 1971

30

154

Val Linder Retirement March 1969

30

155

Misc. Parties

30

156

 

 

 

Gimbels Employees – Identified/Unidentified

Box Number

Folder

Male & Female Last name "A"

30

157

Female Last name "B"

30

158

Male Last name "B"

30

159

Male & Female Last name "C"

30

160

Male & Female Last name "D"

30

161

Male & Female Last name "E"

30

162

Male & Female Last name "F"

30

163

Male & Female Last name "G"

30

164

Male & Female Last name "H"

30

165

Male & Female Last name "I"

30

166

Male & Female Last name "J"

30

167

Female Last name "K"

30

168

Male Last name "K"

30

169

Male & Female Last name "L"

30

170

Male & Female Last name "M"

30

171

Male & Female Last name "N"

30

172

Male & Female Last name "O"

30

173

Male & Female Last name "P"

30

174

Male & Female Last name "Q"

30

175

Male & Female Last name "R"

30

176

Female Last name "S"

30

177

Male Last name "S"

30

178

Male & Female Last name "T"

30

179

Male & Female Last name "U, V"

30

180

Male & Female Last name "W"

30

181

Male & Female Last name "Y, Z"

30

182

Boutiller, Roy

30

183

Connelly, Joseph

30

184

Gillban, George

30

185

Grimes, Thomas G.

30

186

Hobert, Leonard C.

30

187

Kashman, Stephen

30

188

Manning, Edwin

30

189

Mascaro, Richard

30

190

Rush, William

30

191

Sunshine, Alan C

30

192

Tyler, Richard

30

193

Unrine, Thomas

30

194

Former executives: Donoho, Cohen, Johnson

30

195

Executive interviews

30

196

Former executives misc

30

197

Executives misc

30

198

Misc. identified people

30

199

Misc. employees - unidentified

30

200

 

 

 

Gimbels Employees – 10/25/50 Year Club

Box Number

Folder

10-25 Year Club Parties 1980

31

201

10-25 Year Club Parties 1979

31

202

10-25 Year Club Parties 1978

31

203

10-25 Year Club Party 1977

31

204

10-25 Year Club Party 1976

31

205

10-25 Year Club Party May 1975

31

206

10-25 Year Club Party Fall 1974

31

207

10-25 Year Club Party Spring 1974

31

208

10-25 Year Club Party May 1973

31

209

10-25 Year Club Party Spring 1972

31

210

10-25 Year Club Party 1971 (June issue of Gimbelite)

31

211

10-25 Year Club Party June 1969

31

212

10-25 Year Club Party Spring 1968

31

213

10-25 Year Club Party 1963, 1966

31

214

25 Year Club "on the job" 1978

31

215

25 Year Club 1978

31

216

25 Year Club 1977

31

217

25 Year Club 1976

31

218

25 Year Club 1975

31

219

25 Year Club "on the job" 1972

31

220

25 Year Club 1972

31

221

25 Year Club May 1970

31

222

25 Year Club Fall 1968

31

223

25 Year Club 1967

31

224

25 Year Club Party Nov 1966

31

225

25-50 Year Club 1980

31

226

25-50 Year Club 1979

31

227

25-50 Year Club 1973

31

228

25-50 Year Club Dec 1971

31

229

25-50 Year Club Nov 1970

31

230

25-50 Year Club 1969

31

231

25-50 Year Club 1940s

31

232

Banquet photos (negatives) 1957-1963

31

233

 

 

 

Events – Tours

Box Number

Folder

Hawaii 1981

32

234

Old World Wisconsin 1980

32

235

Alpine Adventure 1980

32

236

Cozumel 1979

32

237

Caribbean Cruise 1978

32

238

Arlington Park Trip July 1978

32

239

"Hang Loose in Hawaii" Spring 1977

32

240

Madison to Milwaukee Tour 1976

32

241

Madison Tour April/May 1975

32

242

Lake Geneva Tour June 1975

32

243

Windy City Welcomes Gimbels Gang June 1974

32

244

New Glarus May 1973

32

245

Door County, Spring Green, etc. Dec 1972

32

246

Appleton Bus Tour Spring 1971

32

247

Madison Tour 1971

32

248

Tours General

32

249

Events – Community Events/Community Service

Box Number

Folder

Summerfest 1978

32

250

Folk Fair Oct 1971

32

251

"Tailor-made Winter" Scholarship winner April 1973

32

252

Scholarship winner Lois Kay Benes June 1971

32

253

Scholarship Program Jack Stephenson 1969

32

254

Summerfest Barge 1968

32

255

Milwaukee Zoo Sept 1967

32

256

Fashion Forum Banquet 1969

32

257

Sensitivity Training 1969

32

258

Nab Manpower Jobs Feb 1970

32

259

Garfield Ave. School June 1969

32

260

Boys Club Sept 1969

32

261

"Politics American Style" Oct 1972

32

262

"Tis the Season" Community Service Dec 1972

32

263

"1 and 1 = Friends" Oct 1974

32

264

Con Mucho Gusto Aug 1974

32

265

Blood Drive 1981

32

266

Blood Drive 1980

32

267

Blood Drive 1979

32

268

Blood Drive 1978

32

269

Blood Drive 1977 "Biggest Ever"

32

270

Blood Drive 1976

32

271

Blood Drive 1975

32

272

Blood Drive 1973

32

273

Blood Drive 1972

32

274

Blood Drive 1971

32

275

Blood Drive 1970

32

276

Blood Drive 1969

32

277

United Fund "You Should Really Call It Insurance" Oct 1979

32

278

United Fund misc. Sept 1971

32

279

 

 

 

Publications – Gimbelite Features

Box Number

Folder

"Stretch, Carry and Conserve" Feb 1974

32

280

Cover Fall 1978

32

281

In Store Warehouse sale Feb 1973

32

282

"See America" promotion Nov 1968

32

283

"Night of Your Life" promotion Aug 1969

32

284

"Gimbels Takes to the Streets" promotion Aug 1972

32

285

"A Word from our Sponsor" promotion 1973 (feature on Holly Days TV Ad)

32

286

Shoplifting Thief Campaign 1970

32

287

"Excuse Me, but I Think You're Making a Big Mistake" Feb 1972

32

288

"The Painful Problem: The Inside Thief" April 1974

32

289

"The Case of the Mysterious Disappearance" Winter 1978

32

290

"Gold Fever" 1980

32

291

"Measure Up" metric feature 1977

32

292

Security

32

293

Shoplifting Reward Program

32

294

"Of Men Only" exhibit Summer 1976

33

295

Mid-Summer Madness Oct 1974

33

296

"Edward the King" 1979

33

297

Gimbelite Summer 1980

33

298

Gimbelite Winter 1979

33

299

"Great Expectations" 1979

33

300

"Graffiti"

33

301

Growing Room in Retailing June 1974

33

302

Nori, the Northridge duck Aug 1973

33

303

"Hug of Life" Fall 1985

33

304

"Accentuate the Positive" Spring 1978

33

305

Supervisors Tour Computer Billing Process Sept. 1979

33

306

Selling Supervision March 1978

33

307

Executive training at Northridge Oct 1976

33

308

Gimbels Goes to the Fox Feb 1971

33

309

Gimbeletter 1980 misc.

33

310

Gimbeletter 1979 misc.

33

311

"It and How to Get It" Spring Fashions 1974

33

312

Potbelly Bears 1980

33

313

"A Star is Born" Appleton April 1971

33

314

Third Street Store Winter 1978

33

315

Capital Court Store "Goodbye Party"

33

316

East Towne Pre-opening Activities Oct 1971

33

317

Inventory Capital Court Feb 1969

33

318

Misc. 1978

33

319

Lovell Parade Feb 1966

33

320

"Big Business Look" Fashion feature 1977

33

321

"Meet Mr. Madison" Sept 1971

33

322

Renovation "We Know What Ya Like" 1978

33

323

Fashion Show - Arnel 1960s

33

324

Gimbelite goes to West Bend 1979

33

325

GGT Lakeland Fall 1975

33

326

Lakeland

33

327

Jack Winter April 1974

33

328

National Shoe Fair June 1973

33

329

Western Publishing April 1972

33

330

Merchandise Mart Aug 1970

33

331

Liberia June 1970

33

332

Europe Aug 1969

33

333A

Europe Aug 1969

33

333B

Europe Aug 1969

33

333C

Japan Nov 1969

33

334

CBO Aug 1969

33

335

Everitt Hats June 1968

33

336

7th Ave. Nov 1968

33

337

Housewares Show 1968

33

338

Carnaby Street Oct 1966

33

339

"Progress/Profits" Grimes-Donoho interview

33

340

"Do it Your Way" home furnishings July 1975

33

341

"It's a Wiz" Regitel conversion Spring 1977

33

342

"Glued to the Tube" audiovisual dept. Spring 1977

33

343

"The Buck Stops Here" customer service April 1975

33

344

"The Oriental" Aug 1974

33

345

"Anything Goes" order board June 1974

34

346

"What's Amiss" Oct 1973

34

347

"A Crush on the Grape" Wine feature Aug 1973

34

348

"An Inside Look at ICA" Aug 1973

34

349

"Creative Customizing" interior design studio Feb 1972

34

350

Credit Pad installation May 1973

34

351

Flower Dept. April 1972

34

352

"Supertools Spell Progress" June 1972

34

353

Computer Tackles Third Assignment Feb 1969

34

354

College Recruiting April 1968

34

355

Home Furnishing Clinic (negatives only) March 1968

34

356

Gimbels Logo Nov 1968

34

357

 

 

 

Publications – Very Important People Features

Box Number

Folder

"An Air of Adventure" Fall 1977

34

358

"Horse Play" Summer 1976

34

359

"Some Say It's Junk, Others Know It's Treasure" Dec 1974

34

360

"Some Like it Fresh" Oct 1974

34

361

"Ella's Big Day" Nov 1974

34

362

"Their World's a Stage" Feb 1973

34

363

"The Lady is a Woodworker" Rosetta Fojut June 1973

34

364

"All in a Day's Work" Luke Leatherman Oct 1973

34

365

"They Also Serve" non-selling persons Dec 1973

34

366

"News 'n Views" Feb 1972

34

367

"News 'n Views" April 1972

34

368

"Comeback From Cancer" April 1972

34

369

"Clayful Hobby with a Kehrful Touch" Aug 1972

34

370

"The Sporting Life" Oct 1972

34

371

"Our Christmas Craftsmen" Dec 1971

34

372

"Christmas is How They Make It" Dec 1973

34

373

"The Double Life of Wally P" Sept 1971

34

374

"The Chain Gang Rides Again" bicycle feature Aug 1971

34

375

"Meet Your Neighbors" Louise Huebler June 1971

34

376

"Roses" Aug 1970

34

377

"Dog Breeder" Ed Klein May 1970

34

378

"Meet Your Neighbors" Irene Leszkiewicz, Fern Zweifel, Maybelle Otterson 1969

34

379

"More Blessed to Give" Dec 1968

34

380

 

 

 

Publications – Celebrity Appearances

Box Number

Folder

Leo Durocher "Nice Guys Finish Last"

34

381

Liberace April 1975

34

382

Gregory Peck Sept 1974

34

383

"Gimbels Loved Gabor" Spring 1978

34

384

"Oh Those Fabulous Flicks" 1978

34

385

George McGovern at Marine Plaza Oct 1972

34

386

Misc. celebrity appearances

34

387

 

 

 

Publications – Front and Forward

Box Number

Folder

Circus Milwaukee

34

388

F&F issue #1 1986 Ice Sculpture

34

389

F&F issue #2 1986

34

390

F&F issue #1 1985

34

391

F&F issue #2 1985

34

392

F&F issue #3 1985 (includ. MACC Fund, Run 1985, Riverwalk)

34

393

F&F issue #4 1985

34

394

F&F issue #5 (includ. 25 Year Club Banquet)

34

395

F&F issue #1 1984 (includ. 25 Year Club)

34

396

F&F issue #3 1984

34

397

F&F issue #4 1984

34

398

F&F issue #5 1984

34

399

F&F issue #6 1984 (includ. 25 Year Club Banquet)

34

400

F&F issue #1 1983

34

401

F&F issue #2 1983

34

402

F&F issue #3 1983

34

403

F&F issue #4 1983

34

404

F&F issue #5 1983 (includ. MACC Fund)

34

405

F&F issue #6 1983 (includ. GGO 1983)

34

406

F&F issue #7 1983

34

407

F&F issue #1 1982

34

408

F&F issue #2 1982 (includ. Great Race)

34

409

F&F issue #3 1982

34

410

F&F issue #4 1982

34

411

F&F issue #5 1982

34

412

F&F issue #8 1982 (includ. Grand Ave.)

34

413

F&F issue #9 1982

34

414

F&F issue #3 1981

34

415

F&F issue #4 1981

34

416

F&F issue #5 1981 (includ. Great Race)

34

417

F&F issue #6 1981

34

418

F&F issue #7 1981

34

419

F&F misc. photos

34

420

Index for Proofs and Negatives

35

Binder

Proofs and Negatives 1986 not indexed

35

421

Proofs and Negatives 1985 #851002 thru 851213

35

422

Proofs and Negatives 1985 #85061 thru 850725; 850808 thru 850923; 39404 & 39405

35

423

Proofs and Negatives 1984 #840217-840925

35

424

Proofs and Negatives 1985 #841203 thru 841211; 850113 thru 850530

35

425

Proofs and Negatives 1984 #841003 thru 841202

35

426

F&F 1984 #33663 & 33698

35

427

F&F 1983 #33000s

35

428

F&F 1983 #32000s

35

429

F&F 1983 #31000s

35

430

F&F 1983 #29901 thru 30000s

35

431

F&F 1982 #29000s

35

432

F&F 1982 #28000s

35

433

F&F #26000s-27000s

35

434

F&F #25000s

35

435

F&F #24000s

35

436

F&F 1978 #23000s

35

437

F&F #22000s

35

438

F&F #21000s

35

439

F&F 1981 #20000s

35

440

F&F Miscellaneous - all types/categories

35

441

 

 

 

Slides/Negatives

Box Number

Item

Promotional Slides, 1975-1978

36

Binder

Promotional Slides, 1975-1981

36

Binder

Promotional Slides, 1979

36

Binder

Promotional Slides, 1979-1980

36

Binder

Promotional Slides, Feb-June 1980

36

Binder

Promotional Slides, Mar-July 1981

36

Binder

Promotional Slides, Aug-Sep 1981

37

Binder

Promotional Slides, Sep 1981

37

Binder

Promotional Slides, Special events 1981

37

Binder

Promotional Slides, Special events 1982

37

Binder

Promotional Slides, Nov 1983

37

Binder

Promotional Slides, Nov 1983

37

Binder

Promotional Slides, Jun-July 1983 MACC Fund

37

Binder

Promotional Slides, Feb-Mar 1984

37

Binder

Promotional Slides, May 1984

38

Binder

Promotional Slides, June 1984

38

Binder

Promotional Slides, Jan-Mar 1985

38

Binder

Promotional Slides, April-May 1985

38

Binder

Promotional Slides, Apr-Jun 1985

38

Binder

Promotional Slides, Oct-Dec 1985

38

Binder

1974-1976 "The Way We Were", The Company We Keep", "Thanks For the Memories"

39

Slide Box

1977-1981 Slide program

39

Slide Box

1984 25 Year Club presentation (2)

39

Slide Tray

1977 "New Faces of 1952"

39

Slide Tray

1982 25 Year Club Slide Program script

39

Folder

"All Our Life's a Circle" script

39

Folder

1977 "New Faces of 1952" (dup)

40

Slide Tray

1959 subject?

40

Slide Tray

"A" tray "movies"

40

Slide Tray

Latern slide show on Gimbels

42

Loose

Boxes of slides on Capital Court Store

42

Loose

Box of negatives of Gimbel's stores, etc.

42

Loose

Envelopes of negatives on various topics

42

Loose

 

 

 

Oversize Photographs

43

Loose

 

 

 

Audio/Video Materials

Box Number

Item

Master tape reels "Billie the Brownie" (3)

40

Loose

"Billie the Brownie" cassette tapes (18)

40

Loose

25 Year Club cassette tapes (11)

40

Loose

25 Year Club Slide program 1975-1980

40

Folder

Audiotape w/interviews with Larry Teich and Billie the Brownie programs from 1954-1955

40

Loose

"Billie the Brownie" TV coverage Ch. 4, 6, 12 VHS

41

Loose

"Billie the Brownie" TV coverage Ch. 4, 6, 12 Beta

41

Loose

Gimbels history 80 min. 1978-1986 VHS

41

Loose

TV tape "Liberace appearance Gimbels Midwest" 7/82 30 min.

41

Loose

TV tape "Grand Plan" 5 part series WITI TV6

41

Loose

TV tape "Parade of Festivals" Ch. 6

41

Loose

TV tape "Parade Floats" WISN Ch. 12

41

Loose

TV tape "Charlotte Rae Story" Ch. 4

41

Loose

TV tape "The Grand Ave." Sales presentation Jan 1985

41

Loose

TV tape Gimbels History 1978-1986 Master #1, #2

41

Loose

TV tape "Downtown Redevelopment" Downtown Assoc. presentation

41

Loose

Gimbels History Summary Tapes #1, #2

41

Folder

"Gimbels Grand Opening Appleton 3/11/71

42

Reel

 

Series IV: Schuster’s Photos

Box Number

 

 

Schuster’s Exteriors

Box Number

Early Schuster Store

44

Service Building exterior 1942 (negs.)

44

12th Street Store exteriors

44

3rd Street Store exteriors

44

Schuster Store ads - exteriors

44

Packard Plaza Store exteriors

44

Mitchell Street Store exteriors (negs.)

44

Capitol Court Store exteriors

44

Crowds - exterior

44

Window displays - misc.

44

Window displays 1936-1944

44

Christmas displays 1923-1931

44

 

 

Schuster’s Interiors

Box Number

12th Street Store interiors

44

3rd Street Store interiors

44

Mitchell Street Store interior

44

Capitol Court interiors 1956 Preview

44

Auto accessories 1939 - Mitchell Street Store

44

Appliances and Housewares

44

Radios and records

44

Fountain Dinette -3rd, 12th, and Mitchell Street Stores

44

Workrooms

44

Shoes and shoe repair - 3rd Street Store

44

Linens

44

Jewelry and Leather Goods

44

Candy, Foods, Bakery

44

Misc. Interiors (2)

44

Pet shop and Toyland

44

Beauty Salon, Art and Frame Dept.

44

Children’s apparel

44

Home Furnishings and Draperies

44

China, Crystal, Silverware, and Aluminumware

44

Crowds - interior

44

Telephone booth and Mothers' Room

44

Men’s Clothing

44

Women’s Clothing

44

Fabrics

44

Drugs and Cosmetics

44

Floral Shop

44

Optical and Dental Depts.

44

Home Show 1939

44

Misc. Depts.

44

Escalator opening 1954

44

Visitors at ESCO 1930s

44

Employee Recreation room and Library

44

Employee Grill Room

44

 

 

Schuster’s Employee Activities and Events

Box Number

Schuster's Band

44

Schuster's employees - misc.

44

War bond sales

44

Athletic teams male

44

Athletic teams female

44

Athletic teams - golf & volleyball

44

Schuster's Athletic Assoc. Boards 1922-1935

44

Theatrical groups

44

Employee meetings 1930s - 40s

44

Employee Parties 1920-1949

44

Training classes 1930s

44

Picnics

44

Air raid wardens 1943

44

Delivery service

44

Schuster's men’s clubs 1913

44

Schuster's organizations & Annual Dinners

44

Office groups

44

Anniversary sale contest 1949

44

Hobbies misc.

44

Display Dept. 1949

44

Schuster's Memory Chest opening 1959

44

Misc.

44

 

Series V: Albums

Location

 

 

Two photo albums showing construction of Gimbels store from start to finish, 1914-15

MV F7

P. Album of Schuster's Three Stores

MV F7